online businesses are a different beast than a brick and mortar location. My brother owns a couple of bakeries and we often have discussions about the differences between our businesses. Some of the struggles and risks that he must take are different than those that we take. I’m not saying one is more difficult than the other. I actually completely admire all the work he does to make his bakeries successful. I personally don’t know if i could do it. Managing any business is risky, but it seems that online businesses are particularly vulnerable in the traffic area as?search engines can modify the way they categorize and rank website on a whim. They give no warning. One day you might be king of a keyword, the next you’re gone. As a result we are always optimizing our website not only for the user experience, but for search engine optimization. This can be frustrating at times because many other websites?tend to use less than desirable tactics to get ahead. Doing this can be great short term, but in the long run it has a much more negative impact than it did posotive. Not to mention the compromise of ethics. This is one of those cases where we feel like because we are doing the right thing and playing by the rules, we’re getting the short end of the stick.?But, we continue doing what we feel is the right thing, hoping that the search engines will appreciate it in the long run and eventually give credit where credit is due. So for now, i guess we’ll be patient.
So I have this friend. We’ve been buddies since High School. Unfortunatley we rarely see each other anymore. Such is life I guess. But, we keep in contact and as a result he knows what I do for a living and visa versa. I was just talking to him today. He says he has been finishing his basement in his home and was looking for doorknobs to match his upstairs knobs. So he figured out what brand they were and googled it – it’s the easiest way to find what you need right? He said he found what he needed on this place called DirectDoorHardware.com, and then he realized that he knew a guy at Direct Door Hardware. Me. He’s been after a schlage doorknob in antique pewter and of course none of the big box stores like the depot or lowes carries?that finish?- or maybe I should say any other finish besides chrome and polished brass.
I’m glad he remembered what I did for a living, too bad it took him finding our website before realizing it. Everyone should remember that Direct Door Hardware is the place to buy doorknobs. I hope the next time I’m in the market for tiny electronic parts for circuit boards I’ll remember to call him up before I happen to google their corporate website.